
About
Halden is a Brand that specializes in offering over400+ interchangeable belt combinations with a No-Hole concept, featuring 4 straps options, multiple colors and designs, micro-adjustability, and a one-size-fits-all feature. test123
Problem
To Establish a luxury brand focused on Men's belts, targeted at a premium customer base with a strong emphasis on driving sales and achieving revenue growth.
Challenge is to create a distinctive brand identity that can compete with established players in the market and facilitate expansion
Another Challenge was to maintain a ROAS of 2.5X -3X while scaling budgets.
Strategy
Suggestion to Increase Brand Awareness: Create a professional video that represent Brand and make it available in all required formats.
Implemented a Facebook Brand Awareness & Traffic Campaign to expand the reach of the video toa wider audience.
Utilize a Google YouTube Campaign to further extend a Video's Reach to a larger audience.
To Boost ROAS we started expanding best successful campaigns
on preferred platforms &placements and to scale it even further we carried out A/B Testing.
Despite our efforts, we found that scaling campaigns let to a dip in ROAS so to increase AOV, we opted to bundle low-priced products.
We analyze Shopify Reports to identify which products could be bundled and shared a curated list of bundles with our customers.
Results
